Jon Gillham Content Refined Content Writing Service

Content material is king.

Discuss to anybody within the on-line enterprise world making a dwelling with content material web sites they may let you know to achieve success it’s all about creating nice content material.

Jon Gillham isn’t just anybody, although. If Content material is King, Jon often is the king of kings.

Every month Jon’s firm Content material Refined produces anyplace from 1,000,000-3,000,000 phrases.

To place it in perspective, Area of interest Pursuits produced about 20,000 phrases of content material advertising final month, Personal the Yard had about 300,000 words in 6 months. It’s exhausting to think about 1,000,000 phrases in a single month.

So how does Content material Refined create this a lot content material and nonetheless present high quality outcomes?

It’s all about programs. From key phrase choice to their pod-based content material writing companies, their methods enable them to scale content material efficiently.

The outcomes converse for themselves. Content material Refined has been round for about four years now and has grown primarily via phrase of mouth advertising.

This week Jon has even agreed to do the content material advertising for one fortunate Area of interest Pursuits reader for all the yr. A full content material technique for a yr and 24,000 phrases!

You too can get 15% off a bulk content material order through Content Refined right here.

1 yr content material technique + 24,000 phrases 

The Content material Technique consists of key phrases, quantity, key phrase problem, CPC, and optimized titles

Knowledgeable content material advertising technique combining key phrase analysis and hyperlink constructing utilizing the very best search engine marketing instruments out there

four months of content material creation completely free!

$3,000 VALUE


On the podcast, we speak a bit extra about Jon’s background and the way he began content material refined. 

Watch the Whole Interview

What makes the Content material Refined weblog writing service particular?

Content material Refined is an finish to finish service. That means from key phrase analysis, modifying, and publishing the ultimate piece of labor to your website is all taken care of by the Content material Refined workforce.

If you wish to get your yr off to an incredible begin Content material Refined is making a gift of a package deal that can get your content material off to an unbelievable begin! Profitable a package deal like that might imply constructing a $2k monthly authority website.

Utilizing Content material Refined to go from $0-$2k monthly

Anybody can write just a few articles, however creating (a number of) success tales is troublesome. I requested Jon to provide us a current instance of a Content material Refined buyer. 

The primary success story Jon highlighted was a brand new website proprietor that got here to their workforce for search engine marketing content material writing companies. The proprietor went with a model new area and wanted content material.

The Content material Refined workforce created a content material technique round a six-month plan the brand new proprietor authorized. There can be one pillar article plus a cluster of articles round a high-value CPC key phrase.

In case you are curious, the key phrase was in a aggressive excessive priced vegetable area of interest. Yep, greens!

Every bit of search engine marketing content material began with a short, an writer would write, and an editor would optimize utilizing instruments like MarketMuse.

After six months, the positioning was producing $2k monthly!

Was this a fluke or a repeatable course of?

Jon has personally had just a few six-figure content material web site exits. The deal with utilizing information to jot down nice content material tells me this wasn’t simply luck.

In a second instance, Content material Refined accomplished a challenge for a website offering recommendation on a $30okay buy. In eight months the positioning went from Zero guests to over 72okay month-to-month visits with content material advertising!
metrics content refined

The workforce at Content material Refined has made some vital steps to refine the content material course of as their title suggests!

What does it take to jot down nice content material?

Hiring an incredible writer to jot down content material is one factor. However in the event you’re writing the content material with the intent of incomes a revenue, writing is barely a small piece of the puzzle.

Key phrase analysis is the place all of it begins. We’ve talked with just a few content material writing companies at Area of interest Pursuits, however Content material Refined is the primary to inform us they’ve a statistician.

Sure, that’s proper, an skilled in numbers at a content material writing service.

Whereas writing content material is an artwork, the search engine marketing key phrase analysis and planning that goes into creating the content material technique is 100% a mathematical numbers recreation.

Let’s check out all of the numbers that go into planning content material technique

content writing service metrics

Add within the endless A/B check, and it’s straightforward to see why writing is a numbers recreation.

How you can use Cut up Testing in Content material Writing

Jon gave us an incredible instance they lately accomplished. Utilizing a split-testing technique with an internet site on a reliable area, with numerous site visitors, however little or no monetization.

Cut up exams have been used to find out product strains and would select areas to deal with constructing content material.

His check selected 5 classes. A class was one thing like Sun shades, Hats, and many others.

Three articles for every matter class have been written, totaling 15 articles within the check.

Every of the three articles in his classes was assigned a key phrase primarily based on key phrase problem. The aim was to supply a excessive, medium, and low key phrase problem key phrase for every class.

Did this transfer the needle when it comes to monetization or vital site visitors?

No, not a lot in any respect, nevertheless it allowed the workforce to create a incredible content material technique that made rating key phrases and monetization rather more manageable.

As a substitute of throwing darts and hope for outcomes, or guessing blindly the place to go subsequent, now they knew they have been creating content material in the very best locations.

As soon as the info is gathered, Jon says that’s when the workforce drops “the large content material bomb”. The content material is now zoned in and extra prone to succeed.

This technique is a bit totally different than different content material writing companies. In case you are contemplating hiring a content material writing service, you have to be conscious there are just a few differing kinds.

Kinds of Content material Providers

  1. Do it your self content material writing
    In case you are beginning your weblog or authority website, it is a nice possibility. It permits you to be taught the talent, however most will usually graduate from this feature after discovering simply how a lot work it’s to be a content material author.
  2. Content material Mills
    These are content material writing companies which are extremely low cost. Generally, these companies work by offering the outsourced writing workforce a key phrase and writing the content material with just about no different communication.
  3. Workers Author
    A employees author is a devoted author in your workforce you rent immediately. Workers writers is what I attempt to do with my websites—usually hiring writers in part-time capacities. It can save you just a few {dollars} by hiring employees writers, nevertheless it shouldn’t be with out saying that the opposite writing points at the moment are as much as you.

    Hiring a employees author on their very own is troublesome. You’ll want a full workforce, somebody to be the content material strategist, editor, or format content material and pictures.

  4. Company Providers
    Company companies are bespoke companies which have a variety of companies. One of these service will probably be your closest choice to an finish to finish and high quality content material service. Pricing can broadly differ and is usually extra on the expensive facet.

Then there are companies like Jon’s Content material Refined, a hybrid mannequin with agency-level technique however content material mill costs.

They will do that as Jon has made programs a precedence. Here’s what a typical Content material Refined course of appears to be like like.
content refined content writing service process

By specializing in information, repeatable processes, and taking over shoppers particularly desirous to develop with net content material, they’ll present high quality content material creation at nice costs.

Making a Content material Writing Course of

To drag off a posh content material technique with success, it takes a crew.

Content material Refined designed a pod-based copywriting system. There’s a enterprise supervisor, challenge supervisor, editor, and a workforce of writers assigned to every pod.

The structured course of will not be by mistake. It’s not unusual for writers to come back and go. Writers, for no matter cause, are a transient group. Discovering writers for the long run is a problem.

For giant orders, it’s possible you’ll even want a number of proficient writers. Having a constant challenge and enterprise supervisor to maintain the challenge on observe is what makes the distinction.

If a author would depart, you don’t have to fret. The challenge supervisor trains and communicates your necessities to the brand new author.

Hiring a Content material Service Crew

If constructing a workforce isn’t for you, and also you need to go the route of hiring a content material writing service, be sure you do your due diligence.

Jon gave us just a few horror tales on the podcast of different writing firms he has heard of sneaking in affiliate hyperlinks or reusing the content material for his or her private makes use of.

Whether or not you select a content material mill or company service, there are many choices in not solely firms however out there companies.

What else does a content material writing firm do?

A content material writing firm presents extra than simply writing. You may get companies like updating content material, product descriptions, search engine key phrase analysis, and leveraging visible content material into written content material finished for you.

Many firms have totally different choices. Selecting a writing service that works to your model is what’s necessary. Jon tell us of just some choices Content material Refined and different companies have to supply.

Content material Updates

In certainly one of my final podcast interviews, Brock McGoff stated that generally updating your present content material is extra highly effective than creating new.

A content material writing service will do some extra than simply replace backlinks.

For instance, let’s say you have got an article that you just wrote just a few years in the past with the intent of rating for a long-tail key phrase. It’s possible you’ll be unintentionally rating for different highly effective aggressive key phrases with this similar article.

Your article may rapidly be ranked on the primary web page for these new key phrases with a bit love and working your content material via MarketMuse to optimize content material rating and phrase rely.

In case you are like me and don’t have the time to do all of the web site content material analysis and search engine marketing updates, Jon’s workforce at Content material Refined does have a selected package deal that can sort out this all for you.

Video to Weblog

Repurpose your video into weblog content material. As you may see, it is a technique I’m utilizing on this very article.

Jon joined me on the podcast, however I’ve additionally doubled down on making a YouTube video and this weblog publish to create high-quality content material.

My course of is fairly casual, however Jon has this right down to a science.

You ship your video you’ve created to Content material Refined. A top level view with important parts equivalent to Article Title, Focus Key phrase, Essential Factors, and a content material hole evaluation from MarketMuse are developed.

As soon as the challenge supervisor approves the define, the article is written. The result’s your 10-minute video simply was a 1000-3000 phrase article (truth checks and analysis included).

Key phrase Analysis

One other content material writing course of you can outsource or develop methods round is key phrase analysis. Although key phrase analysis doesn’t seem to be it has something to do with writing phrases on the web page, it’s one of the vital vital writing processes.

Utilizing instruments like Ahrefs and  MarketMuse your self is one fast option to acquire quite a lot of information rapidly.

Outsourcing the key phrase analysis to a content material writing service can have its benefits. Since key phrase analysis is one thing that the content material writing service does day by day, they’re much more knowledgable than most can be.

Jon’s workforce every year appears to be like in any respect the content material and the info round that content material. From key phrase problem to phrase rely over the 1000’s of search engine marketing pleasant content material articles they’ve written, they’ll see what’s performing nicely and what isn’t.

Utilizing Ahrefs information will get you a good distance. Utilizing the information and expertise from a content material service may put you on an entire different stage.


There are such a lot of choices in relation to hiring a content material writing service. Jon is a superb buddy and was form sufficient to be clear about their processes.

Whether or not you leverage these methods to construct your personal do-it-yourself content material technique or resolve to rent a content material writing service, I extremely suggest you take a look at the Content material Refined choices.

All their content material companies pricing is highlighted immediately on their web site so there is no such thing as a guesswork in what you will get.

Content material Refined makes use of English talking skilled writers and are one of the vital skilled content material writing service choices in the marketplace. Check them out here.

1 yr content material technique + 24,000 phrases 

The Content material Technique consists of key phrases, quantity, key phrase problem, CPC, and optimized titles

Knowledgeable content material advertising technique combining key phrase analysis and hyperlink constructing utilizing the very best search engine marketing instruments out there

four months of content material creation completely free!

$3,000 VALUE


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